Law Firm Marketing

Welcome to the Law Marketing Association, your source for law practice marketing tips, tools and online resources.

Law firm marketing is a crucial, complex and often overwhelming project for many law firms.

It is the core purpose of the Law Marketing Association to help solo and small law firms manage the business development challenge and obtain sustainable competitive advantage in their marketplace.

Although a great deal has changed in the world of law firm marketing in recent years, the core fundamentals of the industry remain the same. However, today’s law marketing professionals need to have a solid understanding of the new techniques and tools that are used to put these classic strategies to work if they want to remain competitive. The Law Marketing Association specializes in offering a wide variety of tools that are used to improve the four key components of a successful law marketing campaign, including:

Strategic Alternatives: Preparing a Plan for Marketing Success
Supercharged Internet Program: Forging a Productive Web Presence
Sustainable Referral Machine: Molding a Reliable System for Referrals
Rainmaking Tools: Based Primarily on Education Based Marketing

The Law Marketing Association offers members access to collection of reports and articles pertaining to the challenges and issues surrounding law marketing, as well as professional services marketing in general. Members are also provided with an association newsletter containing relevant industry information and periodic web tools that can be used to gauge how effective an organization’s web presence currently is.