Make It Easier for Your Network to Find New Referral Opportunities

Posted on March 19, 2011 by admin in Web Marketing

After you have a steady stream of qualified referrals coming in, you can start fine tuning your referral engine by making it even easier for your associates to identify referral opportunities. If you have a particularly close relationship with some influential players in your industry, you might consider sitting down with them with a list of the top potential clients that you could use a referral for. Although your contacts will probably only have access to a couple of the targets on your list, getting your foot in the door at just one or two of these agencies could be all that you need in order to take your network to a whole new level.

In many cases, you can also provide your referral network with useful materials that will make it easy to recommend their colleagues to your professional services. Instead of handing out business cards or relying on a verbal referral, you might consider giving your top referrers some tips on giving written referrals in the form of a letter or email.

This article is a brief abstract from a core learning module included in a Marketing Jump Start program provided to our association and Power Practice Network members. As a member, you will gain access to our four key courses and Success Tools Pro, which provides a constant update of tools and resources for building your practice.